Google Changes Algorithm – Little stress on anchor text link
There are two totally separate aspects to a linkbuilding campaign and a lot of people choose the wrong methods and lose out on rankings as a result.
Most inexperienced webmasters hear that they need to build links from relevant sites with their main keywords in the anchor text but using this approach can cause problems for new sites.
When you launch a new website it isn’t trusted by Google and it won’t become trusted until you get some high quality links from authority sites such as industry news sites & the mainstream press. Building unnatural links with your keywords as the anchor text isn’t going to do very much to help build your Google trust and, if you are buying links, could flag your site for manual review.
Anchor text is the biggest flaw in the Google algorithm. Google wants to show the most relevant and trusted websites at the top of the search results but anchor text has no relation to trust for most queries. Now Anchor text no more important
Just because a site has 5 million links with the anchor text “seo” doesn’t mean its a good search result for the query “seo”. Currently there are two types of sites ranking for commercial queries – ones that rank due to the TrustRank of their incoming links (links from newspaper websites and quality blogs) and ones that rank because they have thousands of paid links with keywords in the anchor text.
Looking at actual backlinks for this anchor text it seems that a fair few of those backlinks were subsequently removed later, so these backlinks are actually even weaker than they appear – but it needs to be said that the pattern for this “deletion” is that there was a link on some top blog homepage and then it moved down to deeper pages with smaller PageRank – I think perhaps this fact was reflected in the algorithm naturally.
So I think what we have here is fairly weak single word anchor text that does not have good match (like title) on target site, though to be sure anchor text for top ranking matches should have been checked too but looking at them I think word “busby seo challenge blog” seems to be more likely to dominate in their anchor text. Perhaps
(and it’s just a thought) making title match “busby seo challenge blog by ray” would result in a healthy increase in rankings.”
So.. what is your anticipation, what is your trick and tips to got the higer position?
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