Busby SEO Challenge What is a Link Bait?
Have you ever wondered how web pages obtained back links pointing to their sites? A simple and indirect method to obtaining backlinks to your website is link baiting. It is most definitely one of the tools that an Internet marketing professional should use in attracting qualified traffic. In essence, link baiting is simply persuading others to place a direct link to your web page.
The term link bait has been used a lot in the recent couple of years by webmasters and various bloggers. So what exactly is link bait? It is a special feature within a site that is included in order to baits the visitors to put links to the website from other websites. Its meaning is obvious from its name; Bait. It is primarily used to catch the attention of the people. Is link baiting a really usable and flawless technique? This is a question that is under extensive debates in the context of SEO.
Link baits, as mentioned above, is an additional feature to get the attention of the visitors and by some, not all, webmasters and SEO experts, it is considered to be one of the strongest marketing tool but at the same time they all accept that it is Viral in nature. Link baits are made to make use of the fact that social media traffic has the potential of generating enough links to a single page. That is why link bait articles are released so that various bloggers and other social media user can make use of it and ultimately help in promoting it. In broad terms, link baits are used to achieve a goal; link building.
Types of Link Baits:
Although there are not classified in to types but many webmasters and SEO experts have tried, for the sake of ease of understanding, to divide into types of hooks. Following are some of the approaches or types of link baits/hooks:
· Humor Hooks
· Tool Hooks
· News Hooks
· Informational Hooks
· Evil Hooks and many more
Problems with Link Baits:
Link baits are usually quite effective when it comes to link building but yet it is considered to be a controversial tool. We all know that any tool can be used in both positive and negative manner. Recently, there has been lots of discussion going on about Link Bait Spam. It can be referred to as a new SEO tactic that is being used in a wrong way. That is why it is said that link baits are useful but if they go wrong, they can seriously go wrong.
Doing business is not an easy task on the web because it requires lots of efforts in building good rankings on the search engines like Google, Yahoo or MSN. To achieve this good rankings, some people use excellent contents/keywords and various helpful services while other, looking for shortcuts, use dirty tricks. Link baits can be used as a dirty trick of link building. Many people, who are not getting other sites to link to their site uses various web resources to put those links themselves. Today, this can be easily achieved through blogs, wikis, feedbacks and guest books. Using link baits as a Spam is not that difficult since it doesn’t require expert skills.
In short, Link baits are not Spams but they can be used as a Spam. Link baits are one of the better ways of link building. In fact, many SEO companies only deal with clients that have the ability to include Link Baits. So all link baits are not Spam baits, but some are. However, Paid Links are never Spam so if you ever find a Paid Link, don’t worry; it is not a Spam.
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Aug 29th, 2008 at 3:59 am
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